Ithaca – London Reid

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Brand Foundations

Strategy

Character

Theme

Demographics

Personas

Design Guidelines

Colors

Typography

Spacing & Layout

Illustrations

& More

Imagery

Model Casting

Posing

Composition

Editing

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Content

Voice & Tone

Grammar

Naming

Copywriting

& More

Web Design

Web Typography

Spacing & Layouts

Device Guidelines

Interactions

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Social Posts

Posting Guidelines

Images

Videos

User Interaction

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Product

Design Principles

Ethos

Materials

Forms & Shapes

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Packaging

Unboxing

Inserts

Stickers

Materials

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